Mental
Engineering is produced by
Porcupine Productions
St.
Paul, MN
Catherine
Reid Day
Executive Producer
(651)
387-3333
mailto:crday@mentalengineering.com
09/06/99- Updated 06:40 PM ET
CRITIC'S CORNER: MONDAY
By Robert Bianco, USA TODAY
If you're lucky enough to live in a market where the PBS station is
running Mental Engineering (check local listings), tune in. Don't let the
terrible name deter you: Engineering is an entertaining Sneak Previews-style
dissection of TV commercials, conducted by the affably intelligent John Forde
and a panel of experts.
Produced on a shoestring budget and just now breaking into the national
market, the show's discussions on advertising are usually funny, often
perceptive and only occasionally ponderous. Add it to your viewing list - and
hope it finds a deep-pockets sponsor willing to boost its national presence.