Mental Engineering Mission

Commercial television is a dream factory. It has almost unimaginable power. Americans spend more hours watching TV than any other activity.

Public television’s purpose is not to be a supplement to the dream factory but to hold it accountable. Without a robust public television system to hold it accountable, commercial television’s dream factory creates a delusional culture.

By insightfully and humorously deconstructing TV commercials on public television, ‘Mental Engineering’ challenges the dream factory directly at it’s essence. Conformity studies show the remarkable effect produced by even a single dissenting voice. ‘Mental Engineering’ is that voice on television. That’s why we call 'Mental Engineering' the most public show on television.

We do it for you, the viewer - because public television is essential to the health of democracy.