February 3, 2002, following the Super Bowl, PBS will
a Mental Engineering Special".
(10:30 PM EST)
minute special will be carried on PBS stations nationwide.
Host John Forde and four national panelists will take
a smart, playful look at several of the new commercials-
how they work and what they mean. 'Super Commercials'
is based on the public television series, Mental Engineeering.
Mental Engineering was created for non-commercial PUBLIC
television. It is a new genre of TV program, candidly
discussing TV commercials from the viewer's perspective.
The Super Bowl attracts a viewing audience of 70 million
households. It is estimated that up to one quarter of
viewers tune in primarily to see and talk about the
February 3, 2002 at 10:30 PM EST on PBS stations
web site again for future announcements including panelists,
curriculum materials, and more.
For more information contact:
Reid Day, President
OTHERS ARE SAYING ABOUT
"The most interesting weekly half hour of social commentary
and criticism on television."
"there is nothing else like it on the air"
ABC's World News Tonight
"Mental Engineering could not be more relevant"
"shocking ... television biting a food bearing hand."
"You can't come up with a concept better suited to
"unprecedented and indispensable"
Minneapolis Star Tribune
"a tank of pure oxygen"
St. Paul Pioneer Press
ENGINEERING VIEWER MAIL:
"I have had the supreme satisfaction of having watched
your show. Words really do fail me in expressing my
satisfaction that your show exists."
Mary Lou McGrath
"almost too good to be true. "
"I saw your show and was amazed."
"The best show on television."
"truly brave programming. You have an instant fan."
Cecily Gardner "
" You mustn't stop until every American has seen
at least one episode!! I am grateful and indeed the
better person for each episode! ...Brilliant!"
"It's like having the Algonquin Round Table
in my living room!"
"This is an experiment I never dreamed I would live
to watch, and may I commend you, you are onto something
HOST, JOHN FORDE:
"Jim Carrey with a Master's degree"
"zings one-liners effortlessly"
"the air of a hip college professor"
" an odd mix of Bill Maher, Alex Trebek, Noam Chomsky
and an unrepentant yippie.
" St. Paul Pioneer Press
Host - firstname.lastname@example.org
Producer - Producer@MentalEngineering.com
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