MENTAL ENGINEERING is a question driven show. Here is a sampling of questions asked during our first season:

For most Americans is money the slave or the master?
Is the purpose of this commercial to increase sales or enhance their image?
Where does authentic dissent exist in 1999?
When a corporation talks about things that are priceless, does that usurp the space of traditional religion?
Why is it so easy to believe that experts in one field are necessarily experts in another?
Why don't they tell us anything about the product?
How strong is the mortality motif in this commercial?
Does this commercial reinforce the idea that people are disposable?
Do third world citizens see investors as coming to help?
How powerful is parent pleasing as a motivator?
Are any of these foreign images threatening to Wall Street?
Why are appeals to the consumers sense of justice effective?
Is nonsense an essential part of creativity?
How do you feel about a for profit using a charity in it's ads?
Do commercials like this have any effect on urban srawl?
How much has the line between politics and entertainment become blurred?

Why are these kids so disillusioned with their employment prospects?
Is the backlash against political correctness bigger than political correctness itself ever was?
Why did they cast the decision maker as a woman?
Why are most of the people in the ad asian or black?
Is she getting out of a rut or staying in one?
Is this about reconnecting with childhood?
Why is this corporation associating itself with cruelty?
Is this glorifying submissiveness?
How effective is the 'fill in the blank' technique?
What historical figure could be used to sell software?
The people in the background have normal heads. What do they do for a living?
The hardest job in wrestling is the referee. They are paid to not notice. Where else could they get work?
Food brings us together. What else brings us together?
What image could go with the phrase, "This is their house of worship"?

Host - johnforde@mentalengineering.com
Producer - Producer@MentalEngineering.com

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